Tik Tok Shopping Ads

How to Utilise TikTok’s New Shopping Ads

TikTok has rapidly become one of the most popular social media platforms, with a particularly strong presence among Gen Z users. And as the platform has continued to grow, so too has its e-commerce capabilities. Earlier this year, TikTok unveiled a new set of shopping features that allows users to purchase products directly from within the app. And now, with the introduction of three new types of shopping ads, businesses will have even more opportunities to reach potential customers on TikTok.

Video Shopping Ads

 

The first of the three new ad types is video shopping ads, which are short videos (up to 30 seconds in length) that showcase a product or service. Video shopping ads can be used to promote either a single product or a broader range of products from an advertiser’s catalog. These ads can be targeted to users based on their interests and demographics, and they will appear in a variety of places within the app, including on the For You page and in other people’s personal feeds .

 

Image Shopping Ads

 

The second new ad type is image shopping ads, which are static images (with or without accompanying text) that showcase a product or service. Like video shopping ads, image shopping ads can be used to promote either a single product or a broader range of products from an advertiser’s catalog. These ads will also appear  in a variety of places within the app, including on the For You page and in other people’s personal feeds.

 

Carousel Shopping Ads

 

The third and final new ad type is carousel shopping ads, which are a collection of images (with or without accompanying text) that showcase a product or service. Carousel shopping ads can be used  to promote either a single product or multiple products from an advertiser’s catalog. These ads will appear in a variety of places within the app, including on the For You page and in other people’s personal feeds.

Catalog Listing Ads

 

The second type of ad is called a catalog listing ad, and it’s essentially a static image that includes information about an advertiser’s products, such as price, name, and a branding logo. Catalog listing ads can be scrolled through by users, and they can be targeted to specific audiences in the same way as video shopping ads. These ads will also appear in various places within the app, including on the For You page and in people’s personal feeds.

Live Shopping Ads

 

 

The third and final type of ad is live shopping ads, which are short videos (up to 60 seconds in length) that feature a live stream of an advertiser’s products. These ads provide users with an opportunity to ask questions and get more information about a product in real-time. Live shopping ads will appear in people’s personal feeds, but they will not be shown on the For You page .

Conclusion

If you’re looking for new ways to reach potential customers on TikTok, then you should definitely consider utilizing the platform’s new shopping ads. More and more E-commerce stores consider advertising on Tik Tok – even brands from niches you would thin could be successful on Tik Tok (for example Welding Superstore – a welding gear supplier from Perth, Western Australia).  With three different types of ads to choose from—video shopping ads, catalog listing ads, and live shopping ads—you’ll be able to find the perfect way to showcase your products or services to TikTok’s massive audience. So what are you waiting for? Start creating your TikTok shopping ad today!